Creative Space by Madeby was a fashion show of an internet store Madeby (
http://www.madeby.fi/) held on Sat 28/08 in the Cable Factory in Helsinki. This was Madeby's first fashion show ever, and the idea was created by Maria Krajewska, the founder of Madeby. Madeby sells design products of many Finnish designers, and the idea to present them all together on a catwalk was brilliant. The design and styling of the show was done by Tiina Palm (
http://www.tiinapalm.com/).
Antti Asplund
Antti Asplund's designs were once again surprising and creative. His designs have always a story to tell. As a designer Antti Asplund has a courage to impress himself and go over boundaries with his own unique style. This time Antti Asplund's designs were inspired by kites. The collection's feeing was sensitive, naive and lighweight both in materials and in colours.
Marita Huurinainen & First Crush
Marita Huurinainen's Poems' collection's elegant silk and wool blend fashion garments were presented togenther with First Crush's beautiful bags. Marita Huurinainen's designs (
http://www.maritadesign.com/) were very feminine and modern. The silk fabric moved beautifuly as the models walked down the runway. Together with the lovely First Crush bags (
http://www.firstcrush.fi/) they formed a very stylish pair.
Did you also pay attention to the shoes on the models? Marita Huurinainen's Wave shoes combine Finnish woodcraft tradition to a modern form!
Jolier & Kaipaus
Jolier's (
http://www.jolier.fi/) reversitable dresses and Kaipaus' jewellery (
http://www.kaipaus.com/) formed another strong union. Jolier dresses and other garments have the idea that one garment cand be formed to many styles. A long dress can be turned into shorter, and some of the garments can be turned inside out. My new favourite Jolier is now the one on the big image below. It's made of silk, and it can be worn as a long or shorter hem and sleeve. Can't wait for these to come to the stores next spring!
Kaipaus is a jewellery brand. Kaipaus jewellery was orn on the idea that we miss the scent of the ones we love. The jewellery uses nanoscience technology to keep a scent in the jelellery for up to four weeks!
Deadbirds & Lionheart
Deadbirds & Lionheart showed a strong and positive but maybe not very solid collection. Some garments were based on powerful patterns, others on detailed tailoring. We saw four different combinations on the catwalk:
Tyra Therman & I Made This
Tyra Therman's underwear are contemporary and somehow androgyne. They play with the idea of transparency and covering. I made this jewellery has a matching modern look, again a perfect pair on the runway.
Awe & Tanja Kurittu
Awe's designs (http://www.awe.fi/index1.html) was a positive new discovery for me. The brand was started up on 2009. I found the designs to be sporty and feminine at the same time, I liked the look even though it's not quite my personal style. And to me, the materials looked very good on quality. The jewellery on the models are designed by Tanja Kurittu.
And last but not least:
Please meet stylish Jaakko Laurila presenting his new Aki Choklat shoes!