Best product ideas:
Youth vs. Future (http://www.youthvsfuture.com/) makes jewellery from feathers. First they dye the feathers, then they add a hardening ingredient and on the top there's a alyer of lacquer. As a result each product is unique.
Tiia Arkko's jewels have a personal message for you: they state you that you are wonderful ("Ihana"), or remind you to breath ("Hengitä").
Sami Rinne Design (http://www.samirinne.fi/) sold ceramic products, for example coffe cups. Even though I found the display of the products to be a bit messy, I think that the products were one of the best design products on the market. Simple and yet powerful.
I really likes the irony on these Hankala's jewels by Petra Hankaniemi (http://www.designoutlet.com/). I think they're perfect for anyone with a broken heart...
Best display innovations:
101 Skateboard Jewellery's (101sb.tumblr.com) products were made of used skateboards, so they were placed on old skateboards - a very perceptual way to communicate on the product ond it's origins.
Keko is a joinment of four different Jewel designers. They had placed their products on painted cake tins. Very innovative! The jewels on this picture are made by Anna Marianne Rintanen (http://annamarianne.blogspot.com/).
Poni Design (http://imlittlepony.blogspot.com/) makes different kinds of jewellery, accessories and decor products. All of their products are hand made in Finland. Their candy jewels were displayed very deliciously.
Creativity is about being able to do things on even when you're on a very low budget. Omstart (http://www.omstart.fi/) had made a display head out of corrugated cardboard to display their secon hand made jewellery. The material is ecological and it fits on a small space after use. A creative idea for the display of ecological second hand made products.
Bird of Passage (http://www.birdofpassage.fi/) is a jewellewry company by Salla Silvonen. She had made display platforms in varying heights by placing a glass on a pile of egg cartongs. The product details were written by hand on the glass. The dark glass offered a better background to the products than the transparent glass, though. But I also liked the fact that she had chosen to only put one piece of every product on display.
The blogger's personal favourites:
Don't you just love the graphic design on these Poola Kataryna's products by designer Paula Kasurinen? I know I do! To me, this is almost like a whole design concept: theproducts, hang tags, logos, displays... Everyhting speaks the same language. Even the hangers! In my opinion, this label could have very good commercial opportunities.
Nonodd (http://www.nonodd.fi/fi/Etusivu.html) is a company of two designers, Tanja Aivila and Siri Huovila. Their products are graphical and fresh. Thay gain their inspiration from nature and from Helsinki city life. Perhaps my favourites were the products with the illustrations of ice breaker Urho. The mass display was very well made.
First Crush (http://www.firstcrush.fi/) gives a whiole new life to old paper as a design item. Designer Mari Himmanen makes bags and jewellery out of laminated paper. I think this is a brilliant concept! The bags were made of old music sheets, maps, comics etc. The products were very well detailled. What a great concept!
About the event
It was obvious tha the companys were closely selected to this happening which I found very good. Compared to Jyväskylä Design Market (there's a previous posting about this event in this blog), this was a very well organized and advertised event. Many of the companys were small in size, and their products were sold in small series so that a customer can feel that she/he is buying something unique. The organizers had also given effort to the event as a concept. There as a dj's playing music and other happenings in addition to the selling of the products, such as a dance performance. I found this to be was a very positive feature for this happening: it was more than an event, it was an event.
Main themes were ecology, recycling and making by hands
Most of the companies sold products that were made of second hand and recycled materials. Sustainable development in design could be seen as a supporting theme if this event. Some companies were able to make very nice design products by recycling materials, but of course some of the products were more like kitch rather than design.
Kitch or design?
Display in the design markets
Compared to the display in Jyväskylä Design Market, I found the displays of the companies in tis design market very innovative. I loved the fact that the designers had actually put some effort on thinking alternative ways for display. Most of the designers had innovated new ways to present their products, and the idea had often something to do with the idea of the product, so that there was a dialogue between the product and the display strategy. Some companys succeeded in display better than the others. One caution that I made was that the less products there were on display, the better the display usually looked. Especially on products that are minimalistic on their form, I think it would be a good idea to put just one piece of each product on display and have a stock on yhe selling items under the board. When the style of the products is more voluminous, the display strategy can also be accordingly more generous.
However, I found this design event to be a very good stage for young Finnish designers to present their products for the customers. And for the customers if was a great opportunity see a cut through on the products of the young designers. In addition, this was also commercial for Finnish Design aboard, since there were many tourists as visitors.
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